A
couple months ago when I first talked
to Erin I was floored that she had
absolutely no video of her performing. Her
music production was so overwhelmingly
professional I couldn't believe there was
no way for her to promote herself visually
other than pictures. I was certain I
could help...
...but
it was a very delicate area for sure. Jazz
is not comedy. You have to be subtle and
let the voice take center stage. All the
editing "tricks" kind of go out the window
and you really have to make sure the focus
stays squarely on the music and not get
too "college art school" about your
techniques. That was literally all
I had in mind when I came out here.
Subtle, slow, captivating and try to find
that connection with the audience...
...the
rest relied on Erin's ability to make you
feel like she's singing only to you. She
knows that instinctively and she never missed
a beat. Add in the difficulty of lip syncing
everything at twice the speed (so it could be
slowed down later) and she was still able to
emote and connect with the camera.
The
singing shots other than the blue light one
were done in the middle of the night within
the myriad of stairs and hallways at the
Intercontinental Hotel. Totally guerilla
style. We'd wait until someone who worked
there walked by - and set up the tripod, hit
the playback on the laptop, hit record and
then I'd run off for lookout. It was pretty
fun actually.
This last
shot through the revolving doors was when
they finally asked us to leave and luckily as
I said - it was the last shot. It really came
together well. So what was the story within
the black and white shots? Other than the
lyrics, there never was one. We never wrote
out a treatment - we just shot what seemed
right. I wanted shots of her walking around
the city because it looked cool, not because
of the song. But once everything was loaded,
the story started to come
together.
It's a
woman who is contemplating an old flame, and
walking around the city near where he's
staying. Finally, at the end - she goes to
him. That's the beauty of editing. If we had
chosen different shots? Would have been a
different story. Had Erin not thought of the
shot through the revolving doors? Different
story. That's what's so fun about these types
of collaborations. We literally just ran
around and said "Let's do this!".
It's also
what makes the editing process so
painstaking. I took all day on my birthday
and just focused. It took 14 hours (not
counting the little bits I loaded earlier in
the week) just to edit and the majority of
that was trial and error. Finding the story,
feeling the song. The song is so slow,
clearly everything had to be slow motion -
but even the fades were labored. I slowed
them way down, some only to 50% and then back
up as smooth and as slow as
possible.
And then,
the moment that literally made the entire
project to me. During one of Erin's breaks I
was watching part of my performance and
noticed how the lighting played off my head
and that cool mic. So I ran up to the stage
and did a quick test by myself and lo and
behold - it was perfect. Change a few
settings on the camera and you've got
the money shot. It's the foundation
that holds the story together...and she did
it in one take as the staff were itching to
leave. Perfect.
And how wonderful
are those mics. I'm amazed she doesn't sing with it
every single show. It just screams
"I AM A SEXY BEAST" no matter what
you sing into it. :-)
So with that my
trip to Chicago comes to a close. I am exhausted, but
I'm very happy that I was able to put that together
while still here. I would usually never attempt that -
but after the blue shot? I was dying to figure out how
this was gonna look. I hope it can provide Erin with
another vehicle to get her music out there. I
absolutely believe that newcomers to Erin McDougald
will see this and instantly want to see/hear more. I
still can't believe there wasn't video of her singing
before this. She has star quality and in this day and
age you really need to see her sing (even on
video) to get that whole package. Hopefully now the
whole world can at the click of a mouse as well as
live in Chicago.