5
 
 
entry and video locked until 02.12.25
3:37 PM, Wednesday, January 29th, 2025:
 
I'm at a loss for words and at a loss for how to document this. I kinda feel like I lock the video but tiptoe within the entry? Yeah, that'll probably work 'cause I kinda just said it ALL in the video. Someday, that will go here...
 
 
As I say in the video: this is the literal OPPOSITE of what happend in 2024. A year that started with all the promise in the world and then had the rug pulled out 2 weeks in. 2025 started as tepidly as you could imagine after a full year of letdowns and 3 weeks later? EVERYTHING is on the table.
 
So what can I say and what have I said before. Let me peruse the past journey videos. Ok I've mentioned an Andy and that he texted Pete Carroll on the spot about seeing my stuff last month. Didn't happen but I did get in touch with... have I said his name? Lemme see what I called him....
 

Adjunct Professor of Entrepreneurship at the USC Marshall School of Business

 
Well a quick google search and some looking around and this is easily found. (sigh) You have to understand the EXTREME PTSD I have when talking about ANY of this. Because of this 25 year project I'm somewhat indebted to keep people up on everything. And for me - I need this type of documentation to understand the journey I took to get wherever I'm getting. Does that make sense?
 
The problem is I don't know how any of this is going to turn out. So right now I'm so thrilled, this guy was so cool, so genuine, so nice and it feels like the world is opening up. If something changes I'm still kinda forced to tell that chapter, ya know? I don't want to fuck ANYTHING up, in fact I don't even want to make this an entry right now - I want to hide and do everything right and just wait so I don't have egg on my face...
 
...BUT THAT'S WHY THE JOURNEY IS MY THERAPY. I share the truth, I hold myself accountable to every word and action and I celebrate the maybes and the egg on my face cannot be hidden. It's why I can keep going forever: I lean into everything, experience it, document it and keep going.
 
BUT THIS IS PUBLIC. So if this dude happens to read this DAMN NEAR HIDDEN 1990s website he's gonna feel some sort of pressure, right? You don't put people on blast even when they say they're gonna do GOOD things because maybe that shouldn't be public?!?! Like I avoided saying Hef's name for MONTHS and honestly STILL don't feel super comfortable with it until he's ready to jump on camera during a podcast, ya know? I just hate sharing ANYTHING that isn't UNIQUELY mine to share.
 
And of course ALL of this comes from the PTSD from the NFL where incredibly it blew up BEFORE I WROTE the entry and I had to just lock everything from the beginning (helluva way to start). I SAY ALL THAT TO SAY THIS:
 
Dude is very close to Pete, he dug it, he knows exactly what he wants me to shoot of Pete and the class and Pete will be seeing this on one of the Thursdays he comes down in the next 12 weeks. I was incorrect thinking Pete was just a speaker on week one, this is in fact HIS class WITH ****. Fuck I wrote his name. UGH. Anyway, while they are having guest speakers, this is Pete's class. So this wasn't a one-time "oh shit I missed it because of the fires", it's on-going until April.
 
Now I'm tiptoeing around all of this and fuck am probably just gonna lock this because I presume **** is pretty protective of his relationship with Pete and doesn't really know me. He may start to feel strange, may change his mind... I mean Pete had his wife and one other person with him at his press conference on Monday. That other person was ****. Ferfuksake. If I was ****? I would be super reticent about bringing someone in. But he did say he would. I actually enjoyed talking to him and straight-up? It was refreshing to hear about their friendship. I mean from this guy's perspective, he was doing a class with his friend who was an ex-coach one week and the next it's the head coach for the Vegas Raiders and he's in Vegas with him going WTF? AND he's still doing the class!?!??! What an adventure for that dude.
 
So yeah, this is locked. Sorry to the 11 people that read this, it will obviously be unlocked at some point (presuming I'm able to show this to Pete and shoot what **** wanted me to shoot) but for now? I just have to protect myself. Literally ANYTHING could change this and keep this from happening.

I don't believe it will, but welcome to how my brain works. Meanwhile I have to prepare like it's a done deal - make a reel specifically for Pete and probably read his book and study the man. Fuck, my brain has to accept that I'll be going to Vegas at some point and showing this to Tom Brady. That's what's on the table here. Like - that's fucking insane.

But here we are. Welcome to 2025.
 
Adam