- 3:38 PM, Thursday,
February 22nd, 2024:
-
- Well this is a fun
thing to announce.
-
- So my contact at
Passco, a commercial real estate agency, has kept in
touch since we did an event with them in 2015 with
RentTheDelorean.com. I shot some drone footage for
them in 2017, did an event with them last year and
contacted her pretty early on about VR180. I just
knew it had a place in that world, just wasn't quite
sure how yet...
-
- ...then came the
success of the pitch meetings involving my reel. I've
never seen so many yesses come so quickly. From the
Columbus Clippers just handing me a literal WEEK's
worth of media passes to obviously the NFL test
and then the greenlighting of the Super Bowl? Whew.
I mean... sure, my editing skills are good... but
beyond that? The format if harnessed correctly is an
emotional POWER house. You, are, virtually,
PRESENT at these events. At these moments. It's
gasp-worthy. Like, fundamentally gasp-worthy.
-
- So I contacted her
again and we started brainstorming. She calls me up a
couple days later and says "You're speaking to a bunch
of Real Estate investors at our UCI conference on
March 21st."
-
- Ahem.
-
- Fuck yeah
I am. Dude what a crazy opportunity this is.
Like... I get to stand onstage and pitch the
future of how everyone sells high end properties.
Quick overview:
-
- Selling a house or
even some retail properties can get away with pictures
or even the walk-through tours you can see on your
computer. The higher end properties? A video
production crew comes in with drone shots and
filmmaking techniques that really, really make that
property shine. As you go further up that ladder
however - they're all doing this. The videos start to
run together. There's a level of polish and after a
decade or so over the drone flyovers and cinematic
gimbal movements... nothing stands out. I think
you can see where I'm going...
-
- ...with this? Now
people can actually be present in the property. It no
longer feels like video magic making a so-so property
look incredible... it now feels like you were able to
visit the property without ever leaving your house.
I'm tellin' ya... when these cameras get more and more
affordable? This will be how you share properties. I
can do it today... and it will upend the market.
Guaranteed.
-
- My contact Stacy
(Passco's VP of Corporate Marketing) asked if
I could put together an intro video for their
emailing list introducing who I am to everyone. I
giggled. It's the video equivalent of a resume which
whenever I have to do that? I have to start from
ground zero and cherry pick moments to make it LOOK
like I was born to do ONLY THIS. Whew. But
I found a through line I never really thought of
before: a futurist. Duh. I am CLEARLY moved by doing
things other people haven't attempted or accomplished.
That's fun to me. I hate repeating shit... I like the
feeling of "what's next?" more than ANYTHING.
I want to tell the previous version of me what
I'm doing now and have them go: "WHAT?!?" just
like I have in my journey movies. I LIVE for
that shit. So I made the through line "futurist" and
here's what I came up with...
-
-
- RIGHT?!?!?! So
obvious!
-
- Vienna was home
sick yesterday and we watched "Defending Your Life".
Afterwards I instantly jumped up: that's the music for
this video. Had the copy written and timed to the
music in less than an hour put it all together today.
So, freaking, obvious. Passco loved it so much they
said "That's your intro video at the conference too".
Yup. It works very, very well. BTW - "Defending Your
Life" was one of the first seeds planted for The
Journey. The story is that when you die you go to a
type of purgatory where you have to defend your life
to see if you move on or have to redo earth again.
You're in a type of court room where they play your
life in front of a screen. I remember thinking
about how incredible it would be to be able to recall
scenes from your life at will. Stuck with me HARD.
-
- And now, I can.
This was before the internet... kinda cool.
Anyway - I'm totally stoked for this opportunity. I'm
excited to be THAT ADAM again. The guy who can
speak in front of large groups of people - the
performer... I am that guy. Always been that guy, just
don't always get to use it. And of course beyond just
how I feel about it? This is a wonderful cog in
the Virtual Presence Productions machine. It could
set-up the financial foundation for everything. As
I said in the podcast last week: "I've got
plenty of write-offs... need a couple write-ons
now."
-
- ...and of course
tomorrow is the in-person meeting AT Ballys West in
Santa Monica. Good to be moving forward
again.
-
- Adam
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