- 12:01 AM, Friday,
November 3rd, 2023:
- Of course I'm
shooting world class cyclists out of the back of a
pickup truck in New Zealand.
- Guys, I touch
on it in the voice-over, but this is just bonkers.
Let's link it here so I can dive a bit
- I actually redid
this voice-over a couple times because I didn't
want to seem like I was bashing this process, but
to say the very least: this ain't what I was sold
when I agreed to come to New Zealand. Made the most of
it, I'm thrilled that I came, I adore Ihi, his
family... MY MOKO - like, one of the best
memories of my life and I cannot wait to find a way to
get my family there to connect with
- ...but from a
business perspective, this was to fill a specific
genre that is CRUCIAL to all new formats:
nature/environmental issues and helping indigenous
people. From VHS, to DVD to high-def... at the
beginning of every single one of those formats the
order is clear: PORN, then the projects that
corporations can safely invest their money in because
it checks off the boxes that free up the purse
strings: helping the world at large. I'm just
concerned that none of that was prepared before we
landed and we don't have enough to make that clear. It
feels slightly like a wasted opportunity. Just YouTube
anything about the Maori people... that's what I
thought we were shooting. And again, don't get me
wrong - I'm fucking THRILLED with the shoots Ihi
set up! What an absolute BADASS, GET-SHIT-DONE
producer that man is. I'm not kidding, I watched him
CREATE shit out of thin air with like 2 texts.
That swimming day? Couple texts and a dozen people are
ready to go to make this happen. What I wouldn't
GIVE for a guy like that in the states.
- ...but I just
don't know if that's gonna be what sells at this point
in a brand new format that has very few outlets. If we
were doing a human interest piece on this badass Maori
dude named Ihi who has taken the concept of
"Environment before people" and used it to help scores
of people become better at what they do? OK, now we're
on the right path. But then we'd need to show
WAY more than sports. We'd need to show he's
influenced governments (which he has), or schools
(which he has). We needed to prepare interviews and
make THAT the 3 minute piece. We could've had
access to that... but I wasn't involved in ANY of
that part. And what we're left with is him introducing
himself at the flagpole (badass), him talking about a
couple trees (interesting) and sports, sports, sports,
sports (4 because the last video is golf - lol). I'm
- ...but the good
news is? It ain't my job. I was brought on simply to
document the days we were there and goodness did
I do that. I've never shot so much in less than a
week in my life. We have more than enough footage to
make an extremely inticing 2-3 minute video, I'm just
not sure for whom that will be inticing. God I hope
they know. Not so much for me but for Ihi who really
put an incredible amount of time, effort and money
into getting this to the next level. I've seen magic
happen before in cases like this. Hell I've seen
SINGLE FREAKING SHOTS sell a concept that
had zero structure to it... the structure came later.
It's completely possible my Google peeps saw my shit,
knew that was possible, and did what I often do: jump
without a parachute and build it on the way down...
but man... we were RIGHT THERE. The slightest bit
of direction could've made this SO well rounded.
- And the thing is?
That's also where the executives are able to put their
stamp on things. They may see what we've shot and go
"You know what this needs?" and then say
LITERALLY EVERYTHING I JUST SAID.
And we all go: "Cool! Here's the budget for that..."
and we all live happily ever after. Showbiz is a wild
place. Hell a few entries ago I was certain the
NFL thing was done and VOILA, it wasn't and now
I'm going to the Super Bowl because WTF.
- Alright - final
New Zealand entry in a couple days. I'm ready to take
a break and build Cam's bedroom. It'll be nice to work
in the actual, physical world again.