- 12:05 PM - April
- And with that, the
final date for 2020 has vanished and it's probably
time to talk about the future of that business thing
I had going for 5 years...
- ...there isn't
one. It is now relegated to hobby mode and there's a
ton of reasons why. More on that in a
- So this final shoe
dropping was a big one. A $7,000 gig in freaking
mid-October. I mean I'm certainly a realist about this
virus, but even I think we may be ready to go by
mid-October. The trade show hasn't been cancelled but
this company couldn't take the chance and it sounded
more like their company wanted to just get back any
and all money they could to avoid the company going
under. There's so much uncertainty, I get it.
It's not time to pull out the bells and whistles for a
show that may not happen. I gave them a 6 month window
for a return on their deposit and they understandably
grabbed it at the last moment.
- But that brings up
the reason I'm writing and that's the obvious end of
RentTheDelorean.com. What I don't think people
understood was just how my business stayed afloat and
just how much business we did. Averaging 8-10 events a
month every month for nearly 5 years is crazy. Most
people do 8-10 events a year and even THAT is crazy.
What I relied on were really big group gatherings and
an economy good enough where throwing $600 for a small
event to have the Time Machine there was
- Both of those
things are gone. They're obviously gone this year,
they're probably gone next year and then you have to
wonder just how long 80s nostalgia can survive as we
push into the 40 year mark for these things.
I remember how big 1950s nostalgia was in the
late 70s and early 80s. That shit didn't go into the
1990s. There's a sweet spot and we're past it. The 80s
will certainly have better legs because of how
splintered nostalgia became post-internet but we're
pushing it. And the economy? Whew. Sure, rich people
will always have money... but I made my money off
normal folks lookin' for something amazing.
Middle-class surprises for boyfriends/husbands.
Birthday parties. Small events. That, and of course,
the MASSIVE events and trade shows. There was
very little in between. We're about to enter a very
deep recession and "essential" and "necessities"
will be what survives. You make cakes for birthday
parties? You're good. You rent out a movie prop for
that birthday party and cost more than anything else
there? WELLLLLLLLLL, you're gone.
- And what the fuck
is gonna happen with trade shows now? I bet in
the coming years the number gets knocked down by 80%.
I mean, I was doing POTTERY Trade Shows for
fuck's sake. This is called: money ain't an option and
we're gonna just "theme" our event for no fucking
reason. I really do think those days are over and
probably for 5-10 years. And here's what no one is
saying: It won't be because COVID will still be
around, but because people will be planning for how to
not have the ENTIRE ECONOMY BE ERASED
if something happens in the future.
- See, we ain't
prepared now. So this is kicking everyone's ass. But
imagine if Zoom meetings had been the norm. Imagine if
EVERYTHING ALREADY WAS DELIVERY.
Imagine that there weren't 1,000 trade shows per year.
Take E3 - most companies were moving to video
presentations ANYWAY so when they cancelled E3? A lot
of people thought: well thank the fuck christ because
it was a huge pain in the ass. Produce a damn video of
your games and be done with it. I'd venture to say? E3
is done FOREVER. Why put your eggs in that basket when
the entire thing can be ERASED by a virus? Working
from home will now become a thing for waaaaay more of
the population. I think companies are just going to
prepare for this eventuality so they're better
prepared when the next one hits. It just makes
- Which means, in no
uncertain terms, RentTheDelorean.com is done. Sure,
it'll stay up. Sure I'll do 3-4 events a year. Who
knows what 2021 or 2022 might hold. It'll be a nice
hobby. But 100 events a year isn't a hobby: that's a
job. That shit is DONE. And I was ready for it. I hate
to keep reusing videos but this entry and video from
December really does say it all:
- Cute how that
turned out, but yeah - I'm done. As I wrote in
the entry: "I'm so sick of this car people. I'm so
sick of the constant emergencies and constant danger
of driving it. The responsibility is so heavy and
although I am a tough motherfucker I just had to break
down for a bit. Really nice hotel room actually... and
an easy gig with enough time to lay in bed and do
NOTHING so I could gear up for the RETURN 370 miles
the morning after the event because guess what?
Another gig in LA THAT night. Fuckin'
I cleary wanted this to be over. I was
responsible, never missed a gig, took every
opportunity and never gave up... but now it has been
taken and I'm like
"THANK THE FUCK CHRIST." Amazing how it
happened, how fast it happened and how prepared
I was - but it has happened. It is over. My life
being defined by that FUUUUUUUUUUCKING car is now
done. I get to recreate Adam Kontras again and it
couldn't have happened at a better time.
- For now however,
I need to keep playing Animal Crossing.