- 1:39 PM, Tuesday,
September 22nd, 2015:
-
- This is a very
strange entry to write, but kind of overdue. I always
want to dispel the idea of luck and magic or some
perceived misunderstanding on how I got where
I am and quite a bit of my good fortune has come
from one dude who most of the time in the past 21
years we've known each other... I couldn't
fucking stand. So yes, this is kind of a romantic
comedy. Ha.
-
- I met Chris
Johnson my freshman year in college as we were both
doing the radio thing. High strung, but we got along,
and he liked one of the songs on my new cassette
I was releasing. Cassette. Ahem. He broke the
station's rules by playing it and got written up, etc.
Funny looking back, but at the time kind of a badass
move. Remarkably thanks to my chronic chronicling, the
music director who turned him in and the program
director who wrote him up interviewed me around that
time about the release and I still have the
audio.
-
- 21 years.
Wow.
-
- He moved onto
another college... met up again in 1998/1999 when I
was at CD101 and he was applying there. He didn't get
the gig. We stayed connected as he followed my journey
in LA while he was on his own journeys. I appreciated
our online back-and-forths because he was very quick
(almost too quick... like remote-control-ADD quick).
However like a lot of people that followed the early
journey stuff where it looked like Adam & The
Trinitrons were going to take over the world, only to
be decimated by an inept manager, he was annoyed and
angry. Felt I should do more, that if
I treated it like real-estate I could make it. No
amount of explaining that it's not always applicable
to showbiz seemed to work and I just stopped
talking to him. I was going through a shit storm
emotionally at the time and the one thing people never
realize when it comes to scheming your career when you
are personally the product? You have to take into
account your emotional state. Because without that?
You have no product. What I should've done in
2002 and what I was capable of are two entirely
different things. He was (admittedly) an arrogant
prick who did indeed want me to be successful, but
just couldn't stop being an arrogant prick about it.
LMAO.
-
- With Facebook we
reconnected, I blocked him again for the same reasons
- LMAO - and yet again, I made the attempt to
reconnect. The only reason is because there has always
been something about him I respected. He's had various
levels of success in his chosen fields, made small
fortunes left and right, and was a great person to
bounce things off of. The thing is? He knows this
about himself. He pisses people off constantly. In the
past 7 years though, it's gotten better and we've
maintained contact. And in 2007 I needed a HELOC to
help buyout Jess from the house and he helped me get
one. A year later, he gave me one piece of advice that
completely changed my life which was paraphrasing
"take ALL of your money out of your HELOC to the
max, even if you have to put it in a bank account and
you lose money every month, they are freexing all
HELOCS because of the crash.
-
- So I gambled. I
took out $55,000 against my house on my home equity
line. Later that year when the stock market crashed? I
bought IMAX stock at $2.75. It saved my house. I lived
off that money, made over $50k on IMAX over the years
and no longer even have the HELOC. It allowed me to do
all sorts of things with my career, travel the world,
get married, have kids (stay home with the kids) and
now obviously we're in a completely different
financial situation.
-
- Now granted, that
piece of advice was only part of it. I had to pull the
trigger, I found an investment... but
I never would've dumped that amount of debt on
myself had it not been for him and I also learned a
rather valuable lesson about myself. When I'm against
a wall? My brain figures shit out. I don't know how at
the beginning, but it always does. If I can
muster the nerve to jump off a cliff, I seem to
find the parachute. That's what's allowed me to build
what I've built since. Even I think what I'm
attempting is insane when I start... but it seems
to work out.
-
- But now we go to
why I'm writing this today. Today is the one-year
anniversary of a phone call with Chris where out of
absolute annoyance at n00b questions about why
RentTheDelorean.com doesn't come up on Google he wrote
a bunch of shit and then just called me. He talked
like the fucking micromachines guy and
I literally wrote everything I could hear on
a piece of paper. The tips he gave me required a LOT
of work and were kind of vague, but eventually got
narrowed down once we were back online typing. But it
involved starting from scratch and keeping up with a
lot of shit all the time once it was redone. However,
my back was up against the wall. I hadn't made shit in
2014, I did NOT want to sell the time machine and
I checked out of life for a few days and painstakingly
followed his advice. He said give it 6-8 weeks, you'll
be in the top 5 and if you make your site attractive
enough, you'll beat out everyone. 2 months later
I booked my first big corporate gig in Arizona
and then when 2015 hit? All, fucking, hell broke
loose. I got every lead. Every single one. Didn't book
all of them, but they all came to me first. It was
insane. Soon I was booking for cars all over the
country and next month our company will cross $100k in
revenue just this year.
-
- Now granted,
I am the one doing the work, I keep it
updated and deal with all the social media sites, I
make the videos, the commercials the branding, etc....
but believe me, none of this would've happened without
his help. This isn't like 2008 where he just wrote a
sentence and I ran with it. He legit gave me
invaluable advice about how SEO works and he was
absolutely dead-on. Other than paid ads, my site is at
the top of nearly any search involving Renting a
Delorean time machine. Even when people have tried to
copy me by confusing people with RentMYdelorean as
their domain name, my shit STILL comes up when you
google it. Of course the look and work I put into
the site is the 2nd of the one-two punch. Nothing else
compares.
-
- So I'm writing
this to not only say thank-you but to dispel this myth
that I'm lucky, or that I personally understood
EXACTLY what to do and made RentTheDelorean.com
successful on my own. I did not. Without his help,
this year would be far more of a dogfight with the
other owners. The crazy thing is though? Out of pure
sympathy I told some of the other owners what to do so
they could be a little more successful. Nearly
identical advice. They didn't do it. The second you
explain that you have to spend money? Most people drop
out of the conversation. Fear jumps in, they're afraid
they'll spend it and it still won't work... they don't
have a complete grasp on WHY they're spending the
money when they can get it for free...
-
- ...but the people
with their backs against the wall that HAVE to
succeed? They jump. And if they have the talent they
can knock it out of the park.
-
- So thank you
Chris. You've always been a supporter and I think
I've always known that deep-down. I respect you
and root for you as well. I'm glad we've found a way
to co-exist without wanting to kill each other and
truthfully, we've all mellowed a bit in old-age. So
that's a plus.
-
- Here's to the
future.
-
- Adam
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