- 12:05 AM, Friday,
August 1st, 2014:
- When Don first
told me the story of how his part in Back to the
Future 2 came to be, I winced. He wasn't their
first choice (but Earl Scheib fucking DIED - lol) and
the negotiations were contentious. I winced
because I had always had it in the back of my mind
that it would be an awesome commercial to parody his
"Hover Conversions" from BTTF 2 but I didn't want
him to feel used. However as the weeks and
months passed and we spent more time together -
I figured this could be quite beneficial to both
of us and I ran a partnership by
- He said
- But I didn't
tell him EXACTLY what I was planning but
he was so ready to move forward I had to lay it
out: I wanted to parody the
hover-conversion part from Back to the Future 2. For
those that don't remember:
- He dug it and was
ready to go. As I mention in the "Partnership
Trio" when anyone within the trinity wins? We all win.
I wasn't sure if everyone truly understood that?
But after this, I'm certain at least Don does. I
helped him out by bringing the Delorean to a show he
was at and the next day I told him about the
commercial. Incredibly, that was Monday - we shot it
on Tuesday, and I shot the outdoor stuff and
finished it on Wednesday. And although I could
probably labor over tiny details for weeks to make it
"perfect", this turned out incredibly. For those that
don't remember the part from the movie - here's what
we were parodying (about a minute in):
- And here's the
- Beautiful. I just
want to say to anyone reading this out there: You can
do anything if you put your mind to it without a ton
of money (and I'm not saying that because it's a line
from "Back to the Future"). Did all of that in 24
hours. The "green screen" was a freaking SHEET in my
kitchen with ZERO lighting but my kitchen window.
I went on google maps to find the location just flying
around Glendale. The "Cartoon" delorean was a picture
of my own delorean that I googled "how do
I make my picture look like a cartoon". Seriously
people, stop thinking you're not capable. Believing
you are is literally 75% of the battle. And the end
result? Is awesome. The people that are willing to
rent that thing? Are the people that will
"get" that commercial. I'm thrilled.
- It was also the
moment I finally poured a drink and toasted to
the past 4 months of hell I have gone through to
get here: my business model is working. I knew
I would have to put up with copius amounts of
shit from ***, but to meet my business goals? There
was no other choice. And now, as I start August?
I have 3 huge relationships that are cemented for
2015. Don and I are both actively pimping both of
us to anyone who will listen. Th e goal is to be on
the bill before the events are even announced. This is
also where the 3rd leg, The Flux Capacitors, come in.
If we all hustle now, we will be on every Back to the
Future themed event we want in 2015.
- So Don is now on
the RentTheDelorean.com bandwagon and will be pimping
us in tandem. Of course, unlike The Flux Capacitors
agreement (announced next entry), there's no way Don
will avoid ever being in someone else's Delorean. But
in the greater LA Area? We are a team. We can
make offers to venues they can't refuse. You book Don?
He comes with his own Delorean. You book The Flux
Capacitors? They come with their own Delorean. You
book RentTheDelorean.com, we have packages available
that encompass all of 'em. Claudia Wells too. She just
hurt her back and it has delayed our commercial shoot.
This has been the plan since April:shore up these
relationships NOW, so there is no question who the
goto Time Machine is for 2015.
- This commercial is
the first step. Tomorrow, an interview with
LA Weekly for The Flux Capacitors announcing
their new partnership with RentTheDelorean.com.
- August is lookin'