- 12:05 AM, Friday,
               August 1st, 2014:
 
               
               -  
 
               
               - When Don first
               told me the story of how his part in Back to the
               Future 2 came to be, I winced. He wasn't their
               first choice (but Earl Scheib fucking DIED - lol) and
               the negotiations were contentious. I winced
               because I had always had it in the back of my mind
               that it would be an awesome commercial to parody his
               "Hover Conversions" from BTTF 2 but I didn't want
               him to feel used. However as the weeks and
               months passed and we spent more time together -
               I figured this could be quite beneficial to both
               of us and I ran a partnership by
               him...
 
               
               -  
 
               
               - He said
               yes.
 
               
               -  
 
               
               - But I didn't
               tell him EXACTLY what I was planning but
               he was so ready to move forward I had to lay it
               out:  I wanted to parody the
               hover-conversion part from Back to the Future 2. For
               those that don't remember:
 
               
               -  
 
               
               - He dug it and was
               ready to go. As I mention in the "Partnership
               Trio" when anyone within the trinity wins? We all win.
               I wasn't sure if everyone truly understood that?
               But after this, I'm certain at least Don does. I
               helped him out by bringing the Delorean to a show he
               was at and the next day I told him about the
               commercial. Incredibly, that was Monday - we shot it
               on Tuesday, and I shot the outdoor stuff and
               finished it on Wednesday. And although I could
               probably labor over tiny details for weeks to make it
               "perfect", this turned out incredibly. For those that
               don't remember the part from the movie - here's what
               we were parodying (about a minute in):
 
               
               -  
 
               
                
               
               -  
 
               
               - And here's the
               finished product:
 
               
               -  
 
               
                
               
               -  
 
               
               - Beautiful. I just
               want to say to anyone reading this out there: You can
               do anything if you put your mind to it without a ton
               of money (and I'm not saying that because it's a line
               from "Back to the Future"). Did all of that in 24
               hours. The "green screen" was a freaking SHEET in my
               kitchen with ZERO lighting but my kitchen window.
               I went on google maps to find the location just flying
               around Glendale. The "Cartoon" delorean was a picture
               of my own delorean that I googled "how do
               I make my picture look like a cartoon". Seriously
               people, stop thinking you're not capable. Believing
               you are is literally 75% of the battle. And the end
               result? Is awesome. The people that are willing to
               rent that thing? Are the people that will
               "get" that commercial. I'm thrilled.
 
               
               -  
 
               
               - It was also the
               moment I finally poured a drink and toasted to
               the past 4 months of hell I have gone through to
               get here: my business model is working. I knew
               I would have to put up with copius amounts of
               shit from ***, but to meet my business goals? There
               was no other choice. And now, as I start August?
               I have 3 huge relationships that are cemented for
               2015. Don and I are both actively pimping both of
               us to anyone who will listen. Th e goal is to be on
               the bill before the events are even announced. This is
               also where the 3rd leg, The Flux Capacitors, come in.
               If we all hustle now, we will be on every Back to the
               Future themed event we want in 2015. 
 
               
               -  
 
               
               - So Don is now on
               the RentTheDelorean.com bandwagon and will be pimping
               us in tandem. Of course, unlike The Flux Capacitors
               agreement (announced next entry), there's no way Don
               will avoid ever being in someone else's Delorean. But
               in the greater LA Area? We are a team. We can
               make offers to venues they can't refuse. You book Don?
               He comes with his own Delorean. You book The Flux
               Capacitors? They come with their own Delorean. You
               book RentTheDelorean.com, we have packages available
               that encompass all of 'em. Claudia Wells too. She just
               hurt her back and it has delayed our commercial shoot.
               This has been the plan since April:shore up these
               relationships NOW, so there is no question who the
               goto Time Machine is for 2015.
 
               
               -  
 
               
               - This commercial is
               the first step. Tomorrow, an interview with
               LA Weekly for The Flux Capacitors announcing
               their new partnership with RentTheDelorean.com.
               
 
               
               -  
 
               
               - August is lookin'
               good.
 
               
               -  
 
               
               - Adam
 
             
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